Hi, I'm VALUEntina. Let's find your buyer.

Nine sequential modules, from persona research to a value proposition tested against your real competitors. Every claim cited, nothing advances without your validation.

• Module 1

  Buyer Persona Profile

  Describe the profile; it gets researched and confirmed with sourced data.

• Module 2a

  Pain Points Table

  Pain points by category, cross-referenced with top-tier sources.

• Module 2b

  Pain Points Prioritization

  Scored on urgency and business consequence, 1 to 3.

• Module 3a

  Value Proposition Interview

  A deep, structured interview about what you sell and why it wins.

• Module 3b

  Value Proposition Closing

  Iterative drafting until one explanatory formulation is agreed.

• Module 3b+

  Value Proposition Refinement

  Five refinements with pros and cons, plus a reasoned recommendation.

• Module 3c

  Pain Points x Value Mapping

  Affinity matrix between your benefits and every prioritized pain point.

• Module 3d

  Competitor Analysis

  Real competitors scored on your own positioning dimensions.

• Module 3e

  Differentiation Conclusion

  The honest final read: your differential space and its limits.